Start the review with a clear question.
Tell the client what kind of feedback you need. A first direction review might focus on audience and tone. A final review might focus on corrections. Without that context, reviewers can reopen decisions the team thought were already settled.
Put the comment on the work.
For a website, identify the part of the page. For video or audio, attach the playback timestamp. For a document, name the page and the element. “Can we slow down the transition at 00:12?” is more useful than a general message saying the video feels rushed.
Give each version its own conversation.
When a revised deliverable arrives, keep the earlier review history available without treating it as new feedback. A comment on version two should not silently become an unresolved request on version three. This helps everyone see what changed and why.
Separate a comment from a decision.
A reply, a resolved note, and an approval mean different things. Use comments to discuss changes, resolution to show that a particular note has been handled, and an explicit approval when the milestone is ready to move forward.
Close the loop with the next step.
After approval, show the next milestone, the owner, and what the client should expect. A good review experience ends with clarity. Nobody should need to send another message to find out whether the team is waiting or working.
