Keep asking the right questions.
As the relationship grows.
Collect fresh priorities, progress updates, and feedback throughout an engagement. Give your agency a dated history to return to before the next session or monthly planning conversation.
Build the questions once.
Use a flow for the updates you need regularly, from a coaching reflection to next month’s campaign priorities.
Make room for changing answers.
Keep each check-in as a new response. Your team can compare what the client said this time with their earlier answers.
Keep the history with the client.
Return to past check-ins when preparing a meeting or reviewing an ongoing engagement. The first intake is only one part of the story.
Turn the response into the next action.
Use the client’s update to adjust tasks, discuss priorities in messages, or plan the next milestone in the same workspace.
Client onboarding
Does a new check-in replace the earlier response?+
No. Recurring check-ins keep a response history so you can return to earlier updates.
Is this only for monthly retainers?+
No. Use it for coaching, ongoing services, or any engagement where you need fresh answers over time.
